Moral Tree Media
Stories that help children become great citizens of the world.
What is Moral Tree Media?
Moral Tree Media develops scalable children’s Story Worlds — characters, settings, and themes designed to grow across every medium a family might reach for. Moral Tree Media itself sits above any single Story World: it’s the company building the publishing, audio, animation, and experience infrastructure that every Story World shares, starting with our first, Zulu the Zebra & The Savannah Seven.
- Publishing
- Bedtime audio
- Animation
- Physical products
- QR-enabled experiences
- Interactive media
- Partnerships
Our purpose
We build children’s media around kindness, equality, inclusion, and respect for difference — stories with a moral centre, not just a plot. That’s the standard every Story World is held to, whatever form it takes.
Longer term, we want that purpose to reach beyond the stories themselves. A future charitable initiative connected to the Savannah Seven is part of our ambition — a development project we’re working toward, not a registered charity today.
How our stories grow
Every Story World follows the same path, one medium building on the last.
Books
Physical, story-first children's books — where every Story World starts.
Audiobooks
The same stories, narrated for bedtime — a second way to spend time with the same characters.
Animation
Short clips bringing a Story World's characters to life in motion, connected back to the books.
Interactive experiences
QR-triggered scenes, digital extras, and future interactive media that connect the physical and digital sides of a Story World.
Story Worlds
Our first Story World is Zulu the Zebra & The Savannah Seven — Zulu and his circle of friends, in development now across books, audio, and animation. Further Story Worlds will follow as each one develops.
Get involved with Moral Tree Media
Explore our first Story World, try 30 nights free, or get in touch if you're exploring a partnership.